Imma Calvo
VP, Google Customer Solutions
As Google’s Vice President of Lead Generation, Imma is at the forefront of how AI-driven innovation scales mid-market businesses into industry leaders. Managing a high-growth portfolio across Finance, Travel, Auto, and Healthcare, she partners with disruptive brands to transform performance marketing into a primary engine for economic value.
With an 18-year tenure at Google spanning EMEA and the US, Imma offers a rare 360-degree view of the customer journey—from her deep roots in the mid-market Retail sector, to her experience unlocking user loyalty within the Social and Gaming App ecosystems. Today, she focuses on bridging the gap between cutting-edge tech and measurable ROI, helping CMOs build scaleable marketing strategies, profitably. Originally from Barcelona and now based in New York, Imma brings a global leadership lens to the mission of driving sustainable, next-level business growth.
With an 18-year tenure at Google spanning EMEA and the US, Imma offers a rare 360-degree view of the customer journey—from her deep roots in the mid-market Retail sector, to her experience unlocking user loyalty within the Social and Gaming App ecosystems. Today, she focuses on bridging the gap between cutting-edge tech and measurable ROI, helping CMOs build scaleable marketing strategies, profitably. Originally from Barcelona and now based in New York, Imma brings a global leadership lens to the mission of driving sustainable, next-level business growth.