It’s the first truly AI-powered holiday season. Shoppers have moved from trying AI to relying on it to get ahead of the holiday rush. For retailers, this means more opportunities to be discovered and drive sales across Search and YouTube. Join us to unpack the latest holiday shopper insights, and get an actionable game plan to boost discoverability, drive brand and performance results, and prepare your business for agentic commerce without disrupting your Q4 gains.

Build your brand or drive performance? On YouTube, you don’t have to choose. Discover how leading retailers are building lasting connections and bottom-line results

The future of marketing is being written in real time. Joshua Spanier, Google’s VP of AI and Marketing Strategy will sit down with the CMO of a leading retail brand to go beyond the results, and dig into the actual playbook to get (and keep) new customers during the first AI-powered holiday season

Tune in to this special edition of our popular Ads Decoded podcast for an in-depth, technical breakdown of today’s keynote with product leaders.